- Prof Jan R. Krause
Communication training for Etex Nordics: "At eye level with architects"
Sales staff, product managers and technical experts from Equitone in Sweden, Denmark and Norway attended our training programme in Copenhagen. They came to get a better understanding of how architects think, act and make decisions.
A central theme was how sustainability influences architects' choice of materials. For this reason, we invited Jørn Kiesslinger from Lendager to give a keynote lecture. The German-Danish architect is one of the greatest specialists in circular building concepts and experimental design strategies. Jørn was also an inspiring sparring partner for 1:1 conversations with sales staff to provide deeper insights into the working and thinking process of an architect.
Interactive live exercises enabled the participants to enter into a dialogue with an architect. They trained to open, lead and close a conversation. Afterwards, we analysed the conversations on a verbal and non-verbal level. In addition, the Glostrup Park Hotel in Copenhagen, designed by Dissing+Weitling, provided a fantastic opportunity to discuss and understand the architects' conceptual thinking and detailed decisions. We experienced the Equitone team from Etex Nordics as curious and open-minded façade experts who took a big step towards architectural and sustainability communication that day.
You want to train sales, marketing or product management to communicate with architects at eye level - get in touch with us...! We will develop the right concept with you, moderate workshops and train your team to speak the architect's language.
Our services for this project
· Training concept
· Content and procedure of the workshop
· Researching the profile of Etex Nordics, Equitone and their competitors
· Impulse lectures on the job profile of architects
· Briefing of the speaker
· Documentation of the workshop
· Conclusions and recommendations
office for architectural thinking
Jan R. Krause
Etex Nordics | Equitone
Live-Exercise and impulse lecture: Jørn Kiesslinger, Lendager Group